Hello, my name is

Allyson McFarlane

I'm a Graphic Designer

ABOUT
ME
A seasoned graphic designer with 20 years of experience in all aspects of design, from print to web and everything in between, plus a proven track record delivering creative and successful design solutions among a diversified array of clients and industries.

Adobe Creative Suite

PowerPoint

Wordpress

RESUME

Graphic Moxie, Wilmington, NC

Senior Creative

July 2015 - Present Design and/or direct conceptual visual communications including assisting with marketing initiatives and brand strategies and turning complex concepts into simple solutions, often under tight deadlines. Proactively manage creative team with clear communication and expectations, while working independently with clients and a project manager. Source printing, quote requests and supply pre-pressed files to printers. Mentor young designers in graphic design and the business of design.

Project Cottage, Wilmington, NC

Partner/Creative Director

Sep. 2012 - June 2015 Created and developed original designs for the home including wall art, stationery, textiles and décor accessories. Designed the brand identity and built and maintained company e-commerce website. Coordinated all social media, marketing, advertising and collateral materials. Negotiated licensing and product fulfillment contracts - involved in all day-to-day aspects of running a small business.

Inspire Creative Studios, Wilmington, NC

Art Director

Jan. 2009 - Nov. 2014 Creative direction for a full-service advertising agency, offering design, marketing, public relations and web development services. Responsibilities included print and web design, web development and programming, account management, print quotes and preparation, brand identity, photo direction and editing, story boarding and media buys.

Queensboro Shirt Co., Wilmington, NC

Senior Graphic Designer

Aug. 2003 - Dec. 2005 Responsible for all print and web design work for the company web site, postcards, catalog and emails to customers. Coordinated receiving artwork from outside vendors for promotions, executed rigorous media blast schedule.

Abrams Publishing House, NY, NY

Book Designer

Sep. 1999 - Jan. 2003 Original layout and design of high-quality art and illustrated books from start to finish working with authors and editors. Duties included choosing and editing photography, preparing files and artwork for press, design of book jacket and all book marketing materials.

Braindance, Atlanta, GA

Graphic Designer

Dec. 1996 - June 1999 Lead designer on the company’s largest, multi-million dollar account. Responsible for all aspects of projects from conception to design to print. Developed consistent look and feel for a family of health care education publications, providing art direction for fellow designers.

Cornell University, Ithaca, NY

Bachelor of Science in Communication, May 1996

Visual Communication Concentration

United Digital Artists, NY, NY

Web Tools Certificate, Sept. 2000

CSS/HTML, After Effects, Dreamweaver and Advanced Photoshop

MY
WORK
  • All
GET
IN
TOUCH

910.431.3559

allymac.nc@gmail.om

allymacdesign.com

Wilmington, NC

Let's work together - now taking freelance assignments.