Adobe Creative Suite
Hello, my name isAllyson McFarlane
I'm a Graphic Designer
Adobe Creative Suite
Graphic Moxie, Wilmington, NC
July 2015 - Present Design and/or direct conceptual visual communications including assisting with marketing initiatives and brand strategies and turning complex concepts into simple solutions, often under tight deadlines. Proactively manage creative team with clear communication and expectations, while working independently with clients and a project manager. Source printing, quote requests and supply pre-pressed files to printers. Mentor young designers in graphic design and the business of design.
Project Cottage, Wilmington, NC
Sep. 2012 - June 2015 Created and developed original designs for the home including wall art, stationery, textiles and décor accessories. Designed the brand identity and built and maintained company e-commerce website. Coordinated all social media, marketing, advertising and collateral materials. Negotiated licensing and product fulfillment contracts - involved in all day-to-day aspects of running a small business.
Inspire Creative Studios, Wilmington, NC
Jan. 2009 - Nov. 2014 Creative direction for a full-service advertising agency, offering design, marketing, public relations and web development services. Responsibilities included print and web design, web development and programming, account management, print quotes and preparation, brand identity, photo direction and editing, story boarding and media buys.
Queensboro Shirt Co., Wilmington, NC
Senior Graphic Designer
Aug. 2003 - Dec. 2005 Responsible for all print and web design work for the company web site, postcards, catalog and emails to customers. Coordinated receiving artwork from outside vendors for promotions, executed rigorous media blast schedule.
Abrams Publishing House, NY, NY
Sep. 1999 - Jan. 2003 Original layout and design of high-quality art and illustrated books from start to finish working with authors and editors. Duties included choosing and editing photography, preparing files and artwork for press, design of book jacket and all book marketing materials.
Braindance, Atlanta, GA
Dec. 1996 - June 1999 Lead designer on the company’s largest, multi-million dollar account. Responsible for all aspects of projects from conception to design to print. Developed consistent look and feel for a family of health care education publications, providing art direction for fellow designers.
Cornell University, Ithaca, NY
Bachelor of Science in Communication, May 1996
Visual Communication Concentration
United Digital Artists, NY, NY
Web Tools Certificate, Sept. 2000
CSS/HTML, After Effects, Dreamweaver and Advanced Photoshop